This survey contains some interesting data but also some spin. I direct your attention to:
* Ticket prices are impressive and the managements of the restaurant companies with
delivery claim that the typical order amount is 2/3/4 times the restaurant's average check.
Of course it is. What customer is going to spend $5.00 to have a $7.00 order delivered? It's
either a group order or a person stocking up on that restaurant's food.
* These same managements claim that the bulk of delivery is incremental. They have to say
that because analysts are expecting same store sales increases. In fact the last quote in this
article is, "We consistently hear 70 to 80 percent range (incremental sales) from folks that
we partner with".
And yeah, he works for Uber.
Survey sponsored by Franchise Times Magazine