A quote from Chris Cheek, the CEO of the 115-unit fast-casual chain Newk’s Eatery.
Others, however, say consumers give chains a break when it comes to quality because they know it takes time between when it’s made and when it arrives at the house — they’re more concerned about convenience.
“Consumers give you a little bit of leeway,” Cheek said. “They’re OK with that for the convenience. A lot of us in the industry have to accept that first. That doesn't mean you don’t do it. Our customer is telling us to do it.”
Consumers will give up quality for convenience? This is officially the second dumbest thing ever uttered by a restaurant executive. The dumbest thing ever said by restaurant executives? That was in the year 2000 when the introduction of the Made For You cooking system in McDonald's USA destroyed service times and customers were turned away by the millions. The response from Oak Brook? "Customers don't mind waiting a little longer if they know it's made just for them." Meanwhile sales cratered and the Dollar Menu was launched in late 2002 to cover up management's mistake. Will the same thing happen with Hot Off The Grill? Could be - there's a frighting similarity. Back in the days of MFY McDonald's was also being run by accountants with no real restaurant experience. .