May 18, 2016

Disclosing McDonald's Marketing Plans

Desperate to get his name on the Internet this Oak Brook marketing person reveals
advertising start and duration information. If a McDonald's Operator did the same
they'd put their franchises at risk.

Exclusive: National/Local McPick 2 Coming - βurgerβusiness
.

6 comments:

Richard Adams said...

Word is - the Walgreens in the Oak Brook Center mall keeps running out of Depends because
everyone who works at McDonald's HQ leaks so much.

Anonymous said...

Nothing like giving our competitors a heads up on our marketing plans !!

Modern AND Progressive !

Richard Adams said...

Advertising and marketing people change jobs so often they have no loyalty to their employers.
For instance, McDonald's Deborah Wahl was a featured speaker at an AdAge "Brand Summit" two weeks ago. How did publicly sharing McDonald's marketing information benefit brand McDonald's? It didn't, she was just networking for her next job.

Anonymous said...

Every statement that comes out is for the sole benefit of the company and the shareholders. It makes no sense to talk about this in advance from a competitive standpoint.

Anonymous said...

Yeah Mary Dillon went on to be CEO of Ultra a big cosmetics retailer.

Anonymous said...

other than Dillon where are the former McDonalds corporate managment people who went on to success in other companies? are there any? or did they all retire rich enough to never work again? Ive known a lot of the people who have been let go but we never here about them again.