If a company publicly discusses a "test" it's no longer a test, it's a corporate initiative.
For instance - McDonald's Corp discussing the "test" of Chicken McNuggets with no
artificial preservatives - once they've discussed it with the press it's no longer a test.
What would Oak Brook do? Later tell the press, "We couldn't develop a product that
meets our quality and taste profiles without preservatives"?
Of course not, the "test" product has to succeed and must go national, no matter the
A good example, this misguided press release about Garlic Fries