Coalition of Franchisee Associations

May 3, 2016

McCorp Should Not Be Allowed to Use the Word "Test"

If a company publicly discusses a "test" it's no longer a test, it's a corporate initiative.

For instance - McDonald's Corp discussing the "test" of Chicken McNuggets with no 
artificial preservatives - once they've discussed it with the press it's no longer a test.

What would Oak Brook do? Later tell the press, "We couldn't develop a product that
meets our quality and taste profiles without preservatives"?

Of course not, the "test" product has to succeed and must go national, no matter the
"test" results.

A good example, this misguided press release about Garlic Fries

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