I'm sure he's great. But does he know how to make a hamburger?
No one on the MCD board has ever made a hamburger, at least not a McDonald's hamburger.
Not even the CEO?
Nope, he's an accountant. I'm not too sure the chairperson has to be an operations person but it would be nice to have a couple of people on the board who have spent a little time behind the counter.
That's because the least important thing to management may be the operator and real-world issues facing that community.
Harvard trained Latino lawyer. Modern and progressive.
Operations always has and always will drive MCD. It is just the nature of the business. It is too much to hope that either an active or retired operator be included on the board. There are good reasons on both sides of that argument but having too little or no operations exposure is a weakness, in my opinion.
Operations experience doesn't seem to mean much at the upper ranks of McDonald's. Of the past six CEOs only two had ever run a McDonald's restaurant (Bell & Skinner).
Operations experience doesn't seem to mean much in the regions either. Outside of field service and training people without MCD operations experience far out number those that do. This creates some unique issues. I have personally seen, along with others, obvious mistakes made by regional real estate where projected sales were never reached and the real estate crowd were quick to blame store operations. Same is true with regional finance. Some think that because they were hired by MCD that they were then endowed with deep operational experience and understanding. It is very embarrassing to MCD operational people who hear statements made in co op meetings by some of these people. This problem is further compounded by the fact that it is these non operational people who are getting the promotions and moving up through the ranks.
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