March 5, 2016

Starbucks Takes Hit for Rewards Changes

“Go for points for spending,” he said. “That’s the smart thing. Loyalty
has so many possible effects and one of them is increasing spend per
transaction, but you can’t get that unless you provide rewards for 
spending.”

Starbucks takes a hit for My Starbucks Rewards changes
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1 comment:

Anonymous said...

Meshes with their high prices and crappy service. I understand they just changed their birthday reward program. Now you get a free food item for every birthday after 90.