Coalition of Franchisee Associations

March 21, 2016

McDonald's Fine-Tuning McPick

Restaurant analyst John Gordon - “It's very important for them to get a sustainable 
value menu, and there are so many different ways of doing it. You would hope there 
are whole floors of corporate staffers in Oak Brook that are thinking about these things.”

No John, it's not just in Oak Brook. There are legions of McDonald's employees across 
the country thinking about more ways to discount Operator products.

McDonald's is fine-tuning McPick, its value platform - Crain's Chicago Business

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