"Franchisee sentiment remains upbeat, with generally positive commentary around
the “McPick” platform, especially the 2 for $5 promo (which began in late-Feb).
Beyond current promotions, ops improvements appear to be bearing fruit, with
franchisees reporting improved drive-thru times and order accuracy."
- Jason West - Credit Suisse
McDonald’s: A McPick Sales Surprise? - Stocks to Watch - Barrons.com