Coalition of Franchisee Associations

February 13, 2016

How Chick-fil-A Shook the ‘Fast Food’ Stereotype

How Chick-fil-A Shook the ‘Fast Food’ Stereotype


Anonymous said...

It amazes me that no competitor has attacked CFA on the MSG in its products

Richard Adams said...

It's unusual for restaurants to criticize a competitor's food. It can backfire as it has done with Chipotle. They've been high and mighty about "factory food" and now their entire brand is at risk over food issues.

One exception might be Wendy's current ads comparing fresh beef to frozen but they aren't criticizing the beef quality, just the delivery method.

If frozen beef is inferior someone should tell Omaha Steaks, Allen Brothers, and all the
high-end steakhouses they supply.