February 16, 2016

QSR Profits Beat Consensus

It's amusing that, now that all the fourth quarter results are in, U.S. QSRs are
showing some good numbers and the managements of the publicly held brands 
are taking all the credit for themselves and their ideas.

There's been little or no mention of the mild weather in November and the first
three weeks of December in the eastern half of the country.

And when discussing the first quarter of 2016 these same CEOS will forget to
mention that February had a 29th day.

Burger King and Tim Hortons' Profits Beat Consensus - Fortune
.

1 comment:

Anonymous said...

They also don't mention that Tim Hortons closed hundreds of stores in 2015 in the US. Total store count was reduced substantially. Like MCD, it is easy to show giant sales comps when nearby units close. If you have 2 McDoanlds in a town and you close one, the remaining one looks like a hero a year later when all you really did was cut payroll and move the exact same customers from one store to another.