Coalition of Franchisee Associations

February 18, 2016

Blame It On Millennials

“Young people are growing up with distrust in institutions, distrust in big brands,” 
Kevin Hochman, KFC’s chief marketing officer, told the Associated Press. “It makes
it very difficult to sell in conventional ways that might have worked for my generation
or my parents' generation.”
Really? So millennials don't like Starbucks?  Apple Inc?  Nike?  Amazon? 
Just because KFC is out of ideas doesn't mean it's a generation's fault.

KFC's problem with millennials - Business Insider

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