Coalition of Franchisee Associations

January 29, 2016

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4 comments:

Anonymous said...

We are not ‘turned around;’ we had a good fourth quarter basically because of the
weather and menu price increases. We are still the low-cost provider in the industry.
McPick 2 for $2 must die.

Anonymous said...

One quarter a company dost not make.

Anonymous said...

I am very alarmed about the discounting push that is underway in every local co-op. I
have never seen the corporation be so aggressive with discounts. The regional
marketing teams are adding numerous other discounts to the McPick 2, primarily
breakfast items. They are encouraging, quite literally, everything being on sale.

Anonymous said...

The Oak Brook boys want to compete with more upscale fast-casual chains and yet
the only answer they ever have is discounting and giving food away. They don’t know
who they want to be!