Making our kitchens more complicated (All Day Breakfast and Create Your Taste) will hurt sales in the long run. McDonald’s is run by people with little operations experience so they don’t understand the problem.
Griddles should be off the menu altogether let alone expanding into other day parts.
Many customers are frustrated about the limited menu. I am in a McMuffin market thatwas almost evenly split, and I have customers furious that they cannot get biscuits.They feel that it is a sham or false advertising. It doesn’t seem to matter to any of thecorporate leadership, but we have layered in complexity on our managers and crew ata level where most owner/operators could not manage it.
Many customers have commented that it has led to them getting breakfast a little later(weekends or just afraid of getting to the restaurant and not making the cutoff). It seemsvery market dependent, but I have spoken to other franchisees very happy with theresults.
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