Much of this is a rehash of survey comments but it's always cute when a PR person
speaks for the entire Operator community from her cubicle in Oak Brook.
"We’re working to turn around our business with the support of our 3,100 independent
franchisees, who are excited about sales drivers like all-day breakfast (which they
overwhelmingly passed in a strong majority vote)," McDonald's spokeswoman Heidi
Barker said. "We understand that they are reassured by our willingness to co-invest in
future growth drivers."
Edward Jones analyst Jack Russo says: "There is change taking place and he franchisees
don’t like that," Russo said. "McDonald’s is asking them to reinvest back in their
business, in wages and labor, and they are not happy about that. But change had to
happen at the company and they’ll be happy again at some point."
McDonald's Is Poised to Rule Fast Food Again - Business Insider