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November 7, 2015

McDonald's Is Poised to Rule Fast Food Again

Much of this is a rehash of survey comments but it's always cute when a PR person 
speaks for the entire Operator community from her cubicle in Oak Brook. 

"We’re working to turn around our business with the support of our 3,100 independent 
franchisees, who are excited about sales drivers like all-day breakfast (which they 
overwhelmingly passed in a strong majority vote)," McDonald's spokeswoman Heidi 
Barker said. "We understand that they are reassured by our willingness to co-invest in 
future growth drivers."

Edward Jones analyst Jack Russo says: "There is change taking place and he franchisees 
don’t like that," Russo said. "McDonald’s is asking them to reinvest back in their 
business, in wages and labor, and they are not happy about that. But change had to 
happen at the company and they’ll be happy again at some point."

McDonald's Is Poised to Rule Fast Food Again - Business Insider
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9 comments:

Richard Adams said...

"reinvest back in their business, in wages and labor" ... McDonald's Operators reinvesting in their business - what a concept!

Anonymous said...

WOW!!! I DO NOT remember getting to vote. I remember do ALL of the items on the list or get nothing.
I didn't realize that could be construed as a Vote.

Anonymous said...

MCD remains so out of touch with reality it is mind boggling. Please give us another MRP program, another coffee cell, more relocations, why wait 5 to 7 years for another reimage of our stores. Lets do it every year. UH OH there a MCD restaurant that is 12 years old lets rip it down. ADB has been considered every few years for the past 20 years simply because the customers wanted it but we know what they want better than they know what they want. They really wanted an MRP at their local MCD's. They wanted a tomato in MCD for years but Rensi said there will never be a tomato in MCD we know what's best for them. We can't wait to get our commitment letter to sign for CYT. What a great day that will be. MCD needs to cut staff by at least 15% across the board. Someone needs to sober them up.

Anonymous said...

To the poster above. If you participated in the ADB "partnering" program, you have ALREADY AGREED to do CYT. No commitment letter will be forthcoming.

Anonymous said...

My commitment letter arrived today. We are doing ADB but I never signed anything. I'll send you a copy if interested.

Richard Adams said...

Please do that!

adams@fegroup.com

Anonymous said...

Operators are doing ADB and CYT. McDonald's is doing CYA.

Anonymous said...

CYT is a done deal, whether the operator wants it or not. It will be mandatory on the Core Menu.

Anonymous said...

Inside source says Rick Colon and Kevin N are OUT, Divisions/zones to be cut from 3 to 2. Further downsizing expected.

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