While Easterbrook struggles to define "Modern & Progressive"' Pudzner GETS IT !!!
They would fire him because he speaks what he believes in as a leader and is not PC. In McDonald’s if you speak out against anything you are blacklisted corporate side or franchisee side.
Can you see some of their "hot" models biting into our cage free Egg McMuffin or a anti-biotic free Big Mac/chicken sandwich. Those would be ads to remember. Modern, progressive and "PG" rated.
No, no swimsuit models in McDonald's commercials. Though, that campaign does illustrate a strength at CKR, they know who they want to be and they stick with it. Their commercial with Paris Hilton kicked off that trend - ten years ago.
It would be interesting to see the macho-male culture of the CKR marketing platform interface with the LGBT part of the McDonald's culture.
We could use some of that business sense at McD.
Instead you're getting European socialism.
I heard him interviewed this summer without hearing who he is during the introduction and found myself yearning for such leadership in our company. I find my values being left behind here.
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