January 22, 2014

Which Comes First?

Do you have to already be delusional to work for a huge bureaucracy or does one
become delusional trying to adapt to the corporate culture?
 
In this article John Betts, President of McDonald’s Canada, tries to make the case
for the Canadian version of the high density menu. The logic is pretty confused.
 
Many will remember that Betts was General Manager in the Michigan Region when
that state tested the original McCafe platform. If he had been honest with McDonald's
Operators about how poorly espresso based drinks did in testing he could have saved
the U.S. system billions in unnecessary equipment purchases and additional billions 
in wasted advertising spends.
 
And now OPNAD is going after espresso again? Not only is that a waste of Operator’s
money but it won’t build sales, as proven every time it’s been tried.

McDonald's Canada's Road to Redemption

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1 comment:

Anonymous said...

It is unfortunate that we have so many tactical leaders. Where is the strategic thinking? I don't see
any thinking that is going to raise baseline sales.