“McDonald’s is trying to look and feel more like Starbucks,” said Howard Penney,
managing director at Hedgeye Risk Management LLC, who has covered the industry
for 20 years. “It’s actually hurting them, not helping them” because the chain’s
competitive advantage is food not beverages and because making complicated coffee
drinks slows down service.
McDonald’s Seeks to Out-Latte Starbucks in Coffee War - Bloomberg: