December 2, 2013

Has Time Run Out for McDonald's Brand Chronicle?

This column is an example of advertising people over-intellectualizing things trying to 
make themselves sound smart. But the writer ends with the point, "It's hard to make 
a point when your ads are all over the map".

Isn't that because the McDonald's menu is all over the map?

Has Time Run Out for McDonald's Brand Chronicle? - Advertising Age
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