Coalition of Franchisee Associations

December 2, 2013

Did Somebody Say McCopycat?


I've figured out Oak Brook's dastardly plan - cause the competition to imitate McDonald's
by complicating their menus until operations break down. McDonald's will then simplify 
the menu, improve speed of service, and leave the competition struggling to be all things 
to all people.

AdAge Reports
.

No comments: