November 14, 2013

McDonald's Eyes Bigger Share of Coffee Market

The company, based in Oak Brook, Ill., also recently said it's partnering with Kraft Foods
Group Inc. to sell McCafe bagged coffee at supermarkets in test markets. The company is 
hoping the move will help build awareness of the MCafe brand. "It's about selling more 
coffee in restaurants," (Kevin) Newell said of the Kraft partnership.

And Redbox was supposed to build customer traffic.

McDonald's Eyes Bigger Share of Coffee Market - ABC News
.

1 comment:

Anonymous said...

In our local market we're doing a free small coffee all day Friday for five weeks without a purchase. Couple that with the supermarket bagged coffee, the operators can't lose!