I've not yet read the book but this is an interesting book review. It mentions the
most important word in franchising - Churning.
Like when a franchise company demands that a franchisee rebuild their landlord's
buildings. No matter what happens to the franchisee the landlord's real estate
empire is improved.
Dunk'd, A True Story of How Big Money is Corrupting the Franchising Industry | BlueMauMau
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