June 10, 2011

Chains Moving Away From $1 Price Point

On the $1.00 Burger King Double Cheese:

"Burger King’s new ownership is too smart to want to repeat that
mistake. During its recent earnings call, Burger King EVP-CFO
Daniel Schwartz stressed that the chain’s focus from now on is
to “drive profitable sales.”

BurgerBusiness reports HERE:


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