The technology upgrade underway now is a huge amount of dollars going to some of the privately held companies you touch on in your blog. There is also considerable strong-arming by the company going on to increase the franchisee's purchases of the new technology.
Everything in McDonaldland is predicated on constantly increasing sales. If sales go flat a lot of o/os are going to crash. Even some of the big guys.
A wise accountant (who did accounting for a lot of Operators for a lot of years) once told me they'd seen Operators fail for two basic reasons:1) Assuming every new store they opened would be at national average from day one.2) Assuming today's sales increases will go forever.
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