Franchise Equity Group

November 15, 2013

November 14, 2013

McDonald's Eyes Bigger Share of Coffee Market

The company, based in Oak Brook, Ill., also recently said it's partnering with Kraft Foods
Group Inc. to sell McCafe bagged coffee at supermarkets in test markets. The company is 
hoping the move will help build awareness of the MCafe brand. "It's about selling more 
coffee in restaurants," (Kevin) Newell said of the Kraft partnership.

And Redbox was supposed to build customer traffic.

McDonald's Eyes Bigger Share of Coffee Market - ABC News
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From McDonald's Investor Meeting

Execs with McDonald's (MCD -0.6%) are giving some glimpses on where the company might find growth in the future.
  • Potential initiatives include kiosks in grocery stores, an intensified push into premium beverages, and an expansion of breakfast items in global markets where early-day sales lag.
  • The company will also invest more in its kitchens which could lead to larger grills areas and open up the possibility of all-day breakfast offerings.
  • In emerging markets, McDonald's say franchising and real estate strategies will align with local dynamics.
From Seeking Alpha
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Investor Day in Oak Brook

"Our goal is to ensure that we are adapting to keep pace with the changing marketplace," Don Thompson continued.  "We are intent on strengthening our brand by running even better restaurants and delivering the best food and beverage offerings."

McDonald's Continues To Invest For Future Growth - Yahoo Finance
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November 12, 2013

Making The McGrade

Some feedback on Oak Brook’s decision to stop QSC grading of stores would be appreciated -
as comments on this site or by E-mail.
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