"Over the past decade or so, McDonald’s has renovated its restaurants to make them sleeker and more modern. In the process, it has largely removed playful colors and mascots, sparking criticism that locations felt gray and generic. The company is now looking at “injecting some of the playfulness” back while making layouts airier and more open, according to Jill McDonald, who took over as the company’s chief restaurant experience officer last year."
Wasn't the new decor one of PJB's first initiatives after joining McDonald's?
6 comments:
Bring back RONALD MCDONALD!!!
I spent hundreds of thousands per store to get the new look, only to find the old style was better???
Let's make a list of the things the PJB regime tried to do away with and is now bringing back as if they were new ideas (their ideas).
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There's no doubt that PJB desperately wanted to be the star of McDonald's, so he had to push Ronald aside. Who's the clown now?
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#1 Kids stuff such as playgrounds.
The iconic mansard roofs were an unmistakable trademark of a McD restaurant. Todays bland boxes have no character and no appeal. Another blunder by the folks who never worked in a restaurant, never were part of McD legacy and values, and have no idea of what the McDonalds Family used to be before they erased it.
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