Franchise Equity Group

April 30, 2026

Starbucks CEO Has Blunt Message on Discounts

...But it trained customers to wait for discounts, which crushed margins and diluted the brand.

3 comments:

Anonymous said...

Owners have been saying that for years - DISCOUNTING CHEAPENS THE BRAND, and trains customers to believe that regular pricing is excessive and not worth it ! WAKE UP OPNAD ! Discounting only benefits the Company, NOT the Owners!

Anonymous said...

And Chik-Fil-A feels the same way. They sell at FULL MARGIN and do $9.2mm AUV

Anonymous said...

thats right. we learned all this years ago but we just keep doing it. for years o/o have been saying they wont vote for discounting and then vote for it anyway. you can try to blame opnad but then why do we have opnad if we still have no voice?