This editorial from QSR magazine discusses how a brand's CEO might be a plus or a minus on social media.
The problem at McDonald's is that PJB is not content with being in charge of the world's largest restaurant chain.
He's not satisfied with being one of the wealthiest people in the restaurant industry.
Nope, he's driven by a desire for "celebrity".
Will he get his way? Who's going to stop him?
Will the bobbleheads in the corporate office tell him he's not that funny?
Will the advertising people tell the emperor that he's not entertaining?
In a desperate quest for more and more "celebrity," a bureaucrat often puts aside logic and makes emotional decisions that don't belong in the corporate boardroom.
.
4 comments:
McDonald’s stilted and cynical approach to social media shows that there’s a real danger in allowing business language and sentiments to color how you engage with the very real people you serve.
Chris K is a publicity seeking ego maniac. Im surprised he didnt name the new sandwich after himself.
Who in marketing thought it was a good idea to use Howdy Doody as a spokesman?
Marketing? IMHO no one is signing off on these stunts.
No one has the power.
As we've discussed, the camera reveals the truth.
That's why PJB will always display that self-centered smirk.
.
Post a Comment