Franchise Equity Group

March 5, 2026

Good for the Brand?

 McDonald's marketing people and advertising "experts" would tell you two things:

* Any number of clicks and comments (no matter how negative) on social media is good for the brand.

* If you're over 40 years old, you're too old to understand this new world.

If a McDonald's franchisee created such headlines, they'd be getting nasty letters from the legal department accusing them of damaging the brand.

MCD CEO roasted after his tiny first bite of Big Arch burger goes viral - Fox

16 comments:

Anonymous said...

He looks like he never ate a burger before this. And he barely took a bite of the burger. Competitors are making fun of him .

Anonymous said...

Howdy Doody strikes again!

Anonymous said...

Cringeworthy

Anonymous said...

PBJ once told the McD corporate chef that his favorite food was FISH

Anonymous said...

If they are trying to make Chris K a spokesperson, it was an epic failure. Absolutely no charisma. Unbelievable.

Richard Adams said...

"goes viral" is not necessarrily a good thing. We get shots for lots of things we don't want to "go viral".
.

Anonymous said...

A sad man desperate for attention.

Richard Adams said...

Not to worry - Social media gives PJB something to do while he sits in the back of his limo waiting for his mansion gates to swing open.
.

Anonymous said...

What a pathetic display. Total failure as a pitch man. EMBARASSING

Anonymous said...

He should be fired as McDonalds CEO. Unfortunately, due to board of directors incompetence, he is also Board Chairman, making removal impossible.

Anonymous said...

MY Rent and Service fees paid for this????????

Anonymous said...

What do you expect from the pajama boys who killed Ronald McDonald?

Anonymous said...

Clown caneling out clown.

Anonymous said...

Typical from a guy, Chris K , with pronouns in his LinkedIn profile.

Anonymous said...

The internet is savaging Chris K

Anonymous said...

Not so great endorsement of our “product”