From @McFranchisee on X (formerly Twitter)
Mar 2
This video will probably get half a billion views, worth millions in free advertising. It’s like getting a Super Bowl commercial for free. I bet @McDonalds will sell at the high end of the range because of this.
It officially drops tomorrow. BTW, can’t wait to see Chris’s next video.
@McFranchisee Mar 4
Big Arch - Chris K - CEO Video
Love it, hate it, call it cringe, or just scroll past - this thing blew up bigger than the Golden Arches themselves. It went global. Even our competitors had to respond. Probably the most unintentionally viral moment in
@McDonalds history, out-meming even the Evil Grimace saga.
Yes, most of the hot takes roasting Chris were off-base, but the facts are: we have sold a SERIOUS amount Big Arch Burgers because of it. He’s probably grinning ear to ear with a mouth full of product right now, thanks to the massive free advertising for the burger he actually created. Sometimes the best “marketing” is the kind nobody planned.
5 comments:
McFranchisee started his McDonald's Twitter account as "McDtruth" about 15 years ago. He pretended to be a store manager back then. Eventually, he changed to MCOPCO supervisor. A few years back, he promoted himself to Owner/Operator and changed his handle to McFranchisee. He may or may not be sponsored by McHQ, but he thinks his job is to promote all things sponsored by PJB. If you want to know what McHQ wants you to think, check in with McFranchisee once in a while.
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McFranchisee is a complete fraud. He is a paid troll for McD. Avoid at all costs!
I hope Chris doesnt do any more of these. EMBARASSING.
You can assume that he is getting high fives all day long from his office staff. The bobble heads won't tell him the truth. The marketing people will give him all the credit. He will expect to be the super star in Las Vegas.
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The only video I want to see is the one where Chris K steps down
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