When a McDonald's Owner/Operator opens a new store that does under two million in sales and carries a 20% rent factor, they might have this lady to thank. This is a profile of McDonald's SVP Tabassum Zalotrawala, chief development officer for McDonald's USA.
I've seen thousands of executive profiles, but nothing quite like this. If an article is an extensive interview, it's usually about the brand or a new direction for the brand. This article is about her, not much about McDonald's. An executive bio is usually a paragraph or two. This prints to almost nine pages (all about her).
I'm wondering if she commissioned a PR writer to develop a piece about her, and they sent it around, expecting it to get edited and condensed. QSR Mag ran the entire thing.
Casual observers can only conclude that she is already job-shopping and has one foot out the door, maybe before some of her new stores open.
8 comments:
Another Harvard person?
More woke hiring
the best McKinsey has to offer
I remember the day when new store location decisions were made by people with 20 - 30 years of experience in McDonald's. In fact, it took multiple layers of such people double-checking on each other's real estate decisions before a site was bought. The idea of bringing someone in from our competitors to make such decisions is just silly. They are going to waste a lot of capex.
The MCD Corporate talent bench is woefully barren.
All part of the PJB/McKinsey master plan.
.
The piece talks a lot about creativity and design and growing units. That’s fine. But growth through new units is different from driving same store sales. I didn’t see any data showing her initiatives improved comps.
She’s a job hopper, won’t be around long enough to be held accountable for the mess she creates.
Post a Comment