Franchise Equity Group

February 11, 2026

PJB Says Value Bringing Back Customers

Wall Street was expecting a 5.3% increase in USA SSS for Q4 2025. 

The real result was + 6.8.

 Are McDonald's franchisees "buying" the sales increases?

What will happen in the fourth quarter of 2026?

Associated Press - MCD Q425 and FY 2025

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