While much of the press coverage has focused on using AI to produce commercials, the real issue is that McDonald's Corporate can allow the production and distribution of a commercial that could be offensive to millions of people around the globe.
The Guardian: McDonald's removes AI-generated ad after backlash
Or does McDonald's Corp want to be involved in this kind of thing?
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While most of the early international advertising for McDonald's was about "food, folks, and fun," I do know that corporate management wanted the advertising to reflect McDonald's values, which were essentially "American".
But that was laborious. A commercial from a foreign market could be shipped on a film reel to McDonald's headquarters, and executives could take it to a conference room where a projector was waiting. Fred Turner would impatiently say, "Somebody kill the lights," and the execs would watch the commercial and comment on it, possibly passing along comments to the corporate people in the international market. Trouble was, the commercial could have already been on the air for a week.
With today's technologies, decision-makers in Chicago could and should be involved from storyboard to final editing, and everything can happen in real time. There's no reason to let foreign agencies run amok with their creativity.
PJB will try to blame people in the Netherlands, but it all comes back to failures on Carpenter Street.
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Shows PJB's Liberal views and disrespect for traditional values. McKinsey Puppet.
Another thought: Many people take their religious holidays seriously. Would McDonald's run a commercial making fun of other religions' holidays? Or is it just Christians? Liberals know that Christians will usually turn the other cheek, while others might turn to violence.
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Will PJB sanction a parody of Kwanza next?
There are several problems here: 1) There is no one left in McDonald's management who understands McDonald's brand reputation. 2) PJB has downsized the company to the point that they've delegated everything to the ad agencies with little oversight.
If you've read any of the articles, you'll see that the focus has been on the use of AI in producing commercials, not on the commercials' cultural content. Insult religious people - no problem!
Do you think the Ford Motor Company CEO and his team keep an eye on the ads that Ford dealerships in Malaysia or Turkey run? I think they do.
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I want to sell more burgers more often, food people crave and that they feel good about eating. This commercial seems to accomplish none of that.
I realize no one within McDonald's is going to listen to me I have no marketing background, no high school diploma, and no higher education, just a boat load of commonsense.
Every year, we have less and less in common with McDonald's corporate people and with the board of directors. Our culture is foreign to them.
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