While much of the press coverage has focused on using AI to produce commercials, the real issue is that McDonald's Corporate can allow the production and distribution of a commercial that could be offensive to millions of people around the globe.
The Guardian: McDonald's removes AI-generated ad after backlash
Or does McDonald's Corp want to be involved in this kind of thing?
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While most of the early international advertising for McDonald's was about "food, folks, and fun," I do know that corporate management wanted the advertising to reflect McDonald's values, which were essentially "American".
But that was laborious. A commercial from a foreign market could be shipped on a film reel to McDonald's headquarters, and executives could take it to a conference room where a projector was waiting. Fred Turner would impatiently say, "Somebody kill the lights," and the execs would watch the commercial and comment on it, possibly passing along comments to the corporate people in the international market. Trouble was, the commercial could have already been on the air for a week.
With today's technologies, decision-makers in Chicago could and should be involved from storyboard to final editing, and everything can happen in real time. There's no reason to let foreign agencies run amok with their creativity.
PJB will try to blame people in the Netherlands, but it all comes back to failures on Carpenter Street.
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Shows PJB's Liberal views and disrespect for traditional values. McKinsey Puppet.
Another thought: Many people take their religious holidays seriously. Would McDonald's run a commercial making fun of other religions' holidays? Or is it just Christians? Liberals know that Christians will usually turn the other cheek, while others might turn to violence.
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