Answer to everything? ... Build more stores!
"The industry’s constant push for unit growth, however, can also be its undoing, because it’s putting a growing amount of pressure on individual locations. Industry profitability remains down, on average, since the pandemic. Franchisee profitability is down, too. And all this has been during a period of generally strong economic growth." - Jonathan Maze
The average restaurant gets a lot fewer customers than it did in 2019 - RBonline
3 comments:
THE FACTS prove that GCs are down due to over saturation. But Corporate keeps building more stores, discounting excessively, and rating operators by GC performance. No Operator can significantly improve declining GCs (or sales) when MCD and our competitors OVERBUILD. Yet Corp uses it to punish owners. It is unreasonable !
Cant take GCs to the bank.
Corp thinks so.
Post a Comment