Major restaurant chains are always tempted to open smaller locations in an attempt to:
* Avoid impacting successful, traditional locations.
* Developing a smaller market that may not be ready for a full-size facility.
This rarely works. McDonald's attempted to build Mini-Macs in small towns in the early 1970s. Most locations had to be expanded or rebuilt because the volume exceeded expectations. That was a good result, but then there was the SPOD program at the turn of the century.