Smaller Isn't Better

Major restaurant chains are always tempted to open smaller locations in an attempt to:

* Avoid impacting successful, traditional locations.

* Developing a smaller market that may not be ready for a full-size facility.

This rarely works. McDonald's attempted to build Mini-Macs in small towns in the early 1970s. Most locations had to be expanded or rebuilt because the volume exceeded expectations. That was a good result, but then there was the SPOD program at the turn of the century.

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