Coalition of Franchisee Associations

April 23, 2024

SoCal McDonald's Discounting Drinks

Southern California McDonald's slash drink prices - KTLA


Anonymous said...

Discount drinks below $2 while all competitors are over $2 (an acceptable price in the marketplace), then raise all your core sandwiches above perceived value to make up for the lost profit. We'll see how that turns out; a high school marketing person could probably come up with a better campaign.

Anonymous said...

Unfortunately the "professional" marketing people at corporate will tell you "we would have lost even MORE sales if we didn't do my (stupid) idea"

Anonymous said...

We don’t see much of corporate anymore. Maybe that’s a good thing, maybe not.