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March 9, 2022

Companies Should Take Social Media With a Grain of Salt

I hope these companies who are closing operations in Russia and Ukraine are not really doing it because of Twitter or threats of boycotts. Social media is not "listening to our customers", it's not a focuse group or consumer surveys. It's just a bunch of people messing around on the internet. The business press has kind of blended with social media and can base entire articles on a few tweets or hashtags. Best we all ignore it.

McDonald's to close its Russia locations - after huge social media pressure

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