Please stop calling this a "test". It's a done deal. There are too many direct and indirect connections between McDonald's Corp. and Beyond Meat not to think this is inevitable.
People moving from major suppliers like Tyson to manage the McPlant program? How many other line employees have moved back and forth between McDonald's and Beyond Meat?
Beyond Meat (BYND) shares are doing poorly and they need to fool their shareholders into thinking a national rollout with McDonald's will move millions of pounds of product through their system.
It won't, but by then the original speculators in fake meat will be gone with their profits. All driven by McDonald's Owner/Operators funding an OPNAD campaign. McDonald's advertising dollars used to spike the price of another company's share price. Who-da-thunk it.