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April 26, 2021

Jonathan Maze on QSR Pricing and Discounting

 Fast food chains start pricing for convenience

1 comment:

Anonymous said...

Good talk, but not what the action is either at the COOP or OPNAD levels. Restaurants have $1 Drink, $2 McCafe, 123DM items, Global Mobile App discounts that refresh daily, 2 for $5, BOGO Offers, and now a REWARDS program.

All of which, by the way, operators not only eat the cost to maintain those programs. They pay the added rent and service fees on those promotional deals. Talk about insult to injury..

If they say discounting has been weeded put. Perhaps the weed is in the pipe they're using.