Tomorrow (4/29) McDonald's Corp. will release results of operations for the first quarter of 2021. This has been preceded by the usual flood of analyst reports and press articles. But this time there's something missing from the predictions and media coverage.
April 27, 2021
Caution: McSpin Ahead
While most parties expect impressive results there has been little mention of how bad sales were during the depths of the pandemic. Instead, the focus is on what the company is doing this year to build sales. This time it's all about the crispy chicken line of sandwiches. There is little or no mention of "easy comps".
This way management can rattle off a list of their successful initiatives and boast about how well their plans worked for shareholders. The press will ignore the soft comp aspect because it's much more fun to write about new products and the latest social media event.
This creates a problem for McDonald's Owner/Operators in that it will intensify the pressure from analysts concerning the next new product line. In addition, Wall Street will expect McDonald's USA to start opening dining rooms and return to all-day breakfast ASAP.
Menu creep is about to reurn to McDonald's.
Posted by Richard Adams at 4/27/2021