The 2020 Plan is not a bad plan. However, the way McDonald’s is going about is notgoing to bind the corporation together with the franchisees. I have very little confidencein OPNAD being able to deliver, which means I will have to spend more than I do now for the same customers. Until we find a way for our customers to trust us we will continueto struggle as a brand.
Will be have anything left, but memories, when we retire?
They are forcing out the smaller O/O with less than 7 stores, and of course, those that don't agree with everything McD is doing, AND, how quick they are pushing their agenda. Some O/O's love it, some don't .
Vision 2020/Experience of the Future concentrates on physical plant improvements,discounting, and dependence on technology to a greater degree. Not much in the plan putsan emphasis on accountability or improved operations. Customer and employee interaction should be the priority.
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