Not bad, but comping against -2.6% 1st quarter decline last year.
And it helped to raise prices 3% and close 220 stores in the U.S. and Canada.
But the press wants to give all the credit to ADB because then they can write "McDonald's customers have been clamoring for it for years". Much more exciting news than trading day adjustments and the impact of warmer weather.
The leap year extra day added about 1.1% to the 1st Qtr. sales. Facts are stubborn things.
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