good idea. after mccafe has been a huge failure we are trying to move coffee sales from the restaurants to the grocery stores cutting o/os out of the deal after we've spent a billion or so of 0/0 money advertising mccafe.
Don Thompson should have been RETIRED, YESTERDAY !!
Went to a co-op meeting earlier this year and only two operators spoke up against selling coffee in the super markets. So you get what you deserve.Now the customer can brew a "K-Cup" at home for 60 cents!
IMO McCafe wasn't a huge failure, we never gave it the marketing it needed to sustain it (like Selects, but we are bringing those back, haha).I am concerned about selling our coffee in supermarkets. If you remember, Dunkin franchisees were not happy when their coffee rolled into stores & a franchisee supervisor I spoke with said that to this day, it has HURT their store coffee sales.
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