June 11, 2013

The Problem With McDonald's' New Premium Menu Options

From the article:

The same-store sales figure is fickle at best. For instance, the month of May included an additional Friday, rather than a Tuesday. Jefferies analyst Andy Barish notes the former is a busier time. “That 2.4% growth in the US is more like 1.4% when you compare apples to apples and account for trade day shifts,” he adds.


“The real nirvana for this company is if they can sell premium products but also drive traffic and value. Those two things run incongruously – when you promote value, it’s hard to drive a premium product,” Barish adds.


The Problem With McDonald's' New Premium Menu Options - Forbes
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