December 4, 2012

Time Mag Reports - Dollar Menu Double Down


Dollar Menu Double Down: McDonald’s Pumps Up $1 Selections | TIME.com:
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27 comments:

Anonymous said...

Its a great thing to have customers spend their money at McDonald's instead of going elsewhere, and dollar menu will do just that.....I agree. However, increasing guest counts trading down to a buck does not increase cash at the bank. You cannot bring your GC's to the bank...and that's the simple fact.

Anonymous said...

We can't take desperately gained sales increases to the bank either if we gave away product to get those sales increases.

Anonymous said...

I would rather have 500,000 profitable TCs than 600,000 Unprofitable ones. Oak Brook needs to wake up . A lot of Operators will be going belly up in 2013

Anonymous said...

McDonalds Marketing= the science of one thousand ways to GIVE AWAY FOOD

Anonymous said...

I am so sick of this.... Corp keeps pushing excessive discounting down our throats while they cut the services we PAY for. Im being pressured to adopt RDM, yet my region has cut or eliminated the majority of training classes.If you complain you are labeled a troublemaker!We are NOT getting what we pay for! My arrogant field consultant even told me recently he never even looks at my P&Ls. Some great partnership, No???

Anonymous said...

The system is broken and, unless changes are made, will die within five years. Corp employees too interested in getting the next job, instead of getting the Job done. Kroc would be ashamed.

Anonymous said...

Three legged stool is wobbling on unequal grounds....

Corp is making money!
Suppliers are making money!
Franchisees are forever spending money!

Richard Adams said...

Thee are just too many people trying to make money out of these McDonald's stores. Too many "partners".

Richard Adams said...

McDonaldsDMV ‏@McDonalds_DMV
BUY 1 #BigMac or #QuartrPoundrwChse get 2nd 4 a CENT now till Dec 8th! RT @McDonalds_DMV if u've grabbed this deal or plan 2&win a prize!

DMV = DC, MD, VA

Richard Adams said...

Central Illinois McD ‏@Central_Ill_McD
$3 Sausage McMuffin w/ Egg Extra Value Meal? Now that’s a deal.

Anonymous said...

3 item for $3 at the "McDollar store" isn't a big surprise. The agencies never cease to amaze with thier lack of creativity.

Richard Adams said...

Well said Chattanooga!

McD Chattanooga ‏@McD_Chattanooga
We must have lost our minds. Come in today and Buy One Big Mac or Quarter Pounder and Get One for ONLY 25 Cents!

Richard Adams said...

Giving away all these Big Macs and QPCs is an ad guy see - ad guy do reaction to Burger King's 55¢ Whopper offer. How creative!

What ad people wouldn't understand is that McDonald's and Burger King are in many ways in different businesses. Burger King is owned by investment groups who are eager to spike sales (and the price of their shares) so they can take some or all of their money out of the company. They'll do anything and give away everything to get that done.

We often criticize public companies as being too interested in the short term but these BKW investors really are as illustrated by the share ownership numbers.

Burger King (BKW) is 82% owned by Insiders and 3% owned by Institutions.

McDonald's (MCD) is .07% owned by Insiders and 66% owned by institutions.

Fun fact - Market Caps -

BKW = $6 Billion
MCD = $89 Billion

Richard Adams said...

McD's of N. Indiana ‏@McD_NorthernInd
Have you been wondering what our BIG news is? Find out here: http://bit.ly/McD_NInd #BIGMAC12 RT if you're excited!

On Wednesday, December 12, all participating McDonald's restaurants in northern Indiana and southwest Michigan will selling the one and only Big Mac for $1.12, to celebrate 12/12/12. Limit six per customer, per visit. Prices and participation may vary.

Richard Adams said...

Discounting is addictive:

McD Chattanooga ‏@McD_Chattanooga
We had a great time with our Buy One Big Mac/Quarter Pounder and Get One for 25 Cents we're doing it again! Now thru 12/16. Check ur McD's.

Richard Adams said...

Central Illinois McD ‏@Central_Ill_McD
A $1.79 Bacon McDouble and $1 Any Size soft drink sounds like the perfect lunch! Are you having @Central_Ill_McD today?

Richard Adams said...

This will help the average check!

McDonald's Peoria ‏@MyPeoriaMcDs
A McDouble and $1 Any Size soft drink sounds like the perfect lunch!

Richard Adams said...

Howard Penney ‏@HedgeyeHWP
In Canada, @McDonald’s has launched a “2 Can Dine for $9.98” - it seems that the $5 price point is very important for $MCD

Richard Adams said...

Howard Penney ‏@HedgeyeHWP
What about margins? @mcdonalds offers #McRib for just $1 with/purchase of an EVM. in Chic.. McRib goes national next week! $MCD $BKW $WEN

Richard Adams said...

McDonalds Palm Beach ‏@McD_PalmBeach
Who needs a wakeup for their Wednesday morning? Our hot or iced Premium Roast Coffee is just $1 – any size! – at partic #PalmBeach McD’s.

Richard Adams said...

McDonald's STL ‏@McDSTL
12/12/12 may be over...but McD's deals aren't! This morning, if you buy an Egg McMuffin at regular price, you can get a 2nd for 25 cents!

Anonymous said...

Utah McDonald's ‏@McDonalds_Utah
For a limited time, buy one #McRib Extra Value Meal & add a 2nd McRib sandwich for only $1. Participation may vary.

Richard Adams said...

McDonald's ‏@McDTampaBay
Heads up! Tomorrow only, buy a Big Mac or Quarter Pounder w/ Cheese & get a second for a penny at #TampaBay McD's.

Anonymous said...

i sold my last stores this year
after almost 20 yrs i actually saw
this comeing TC's --shareholder value-- WINNERS !!! The Loosers--
Profit--owner/operator- EQUITY !!!!

I believe all this is here to stay

So if you low on debt and your stores configuration are positive + interesting
SELL !!!!!!!!!!!!!!!!!!!!!!
(Ex european O/O) it's no different in europe but Units avg. sales are signifcantly higher then in the US

Richard Adams said...

McD's of Central AR ‏@McD_CentralAR
I’m seeing double. Double the Egg McMuffin, that is! Get 2 for $3 right now at McD’s. (Price & participation may vary.)

Richard Adams said...

MyIndyMcDonalds ‏@MyIndyMcDonalds
Morning #Indy! Take advantage of our 2 for $3.33 McGriddle Mix ‘n Match before it’s too late!

Richard Adams said...

McDonald's KYANA ‏@McDKentuckiana
Almost the weekend! Celebrate with a delicious McRib! Snag 2 for just $4