The Wall Street Journal profiles McDonald's Chief Financial Officer. An analyst is quoted, "Bensen “has to be the voice of reason,” said Andy Barish, managing director of equity research for Jefferies & Co. “There needs to be a little bit of balance and discipline” when it comes to pricing." This makes it sound like the CFO sets menu prices. While he's not supposed to be doing that he probably does have RMS on speed dial. The CFO Report - WSJ: .