Coalition of Franchisee Associations

December 11, 2012

McDonald’s CFO Must Defend Margins From Bargains

The Wall Street Journal profiles McDonald's Chief Financial Officer. An analyst is 
quoted, "Bensen “has to be the voice of reason,” said Andy Barish, managing director 
of equity research for Jefferies & Co. “There needs to be a little bit of balance 
and discipline” when it comes to pricing."

This makes it sound like the CFO sets menu prices. While he's not supposed to be doing 

that he probably does have RMS on speed dial.

The CFO Report - WSJ:


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