December 11, 2012
McDonald’s CFO Must Defend Margins From Bargains
The Wall Street Journal profiles McDonald's Chief Financial Officer. An analyst is
quoted, "Bensen “has to be the voice of reason,” said Andy Barish, managing director
of equity research for Jefferies & Co. “There needs to be a little bit of balance
and discipline” when it comes to pricing."
This makes it sound like the CFO sets menu prices. While he's not supposed to be doing
that he probably does have RMS on speed dial.
The CFO Report - WSJ: