October 11, 2012

Poultry in Motion?

“As beef prices have risen and will continue to do so, many chain restaurants’ menu R&D efforts have shifted to chicken… as a way to offer innovation around a protein that is less expensive than burgers or other forms of beef,” Hayden says. Yes, the escalating cost of livestock feed will make chicken prices go up, too, but the increase won’t be as steep.

Big Bird: Why Fast Food Companies Are Suddenly In Love With Chicken | Moneyland | TIME.com:

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