October 28, 2012

Crain's on the Dollar Menu

Crain's Chicago Business is running an article pointing out the problem with food 
inflation and maintaining the $1.00 price point. At this time the link is for subscribers 
but we'll post one when available. Meanwhile enjoy a couple of quotes from the article:


"The more you focus on value, the more difficult it is to raise prices on premium 
products, " Mr. Spieser says. (Mitch Spieser is an analyst at Buckingham Research)

"Franchisees overwhelmingly support the Dollar Menu, which they helped create", 
says Heather Oldani, McDonald's senior director of U.S. communications.
.

2 comments:

Anonymous said...

“Although the Plan to Win has worked there is no solid marketing strategy to continue the growth. There is only panic

Anonymous said...

Way too much $1 this and $1 that, free coffee, $1 any size drinks. No wonder cash flow is down!!!!