December 20, 2009

Big Ad Attacks

Crains' Chicago Business reports on the competitive ads being
run by McDonald's competitors.

I think McDonald's competitors saw an opportunity to
focus on food and value while McDonald's wasted half
of 2009's advertising on McCafe.

Crain's article is HERE


December 9, 2009

Burger King Lawsuit

Nation's Restaurant News reports extensively on
franchisee's lawsuit against Burger King Corp.

You'll find discussion about price fixing by some
of our favorite attorneys and analysts.


December 8, 2009

Advertising Wisdom

Nineteenth century retailer John Wanamaker illustrated how difficult it was to reach potential customers using traditional advertising by saying "Half the money I spend on advertising is wasted; the trouble is I don't know which half."

Fortunately, McDonald's Owner/Operators know the answer to that quandary - it's the half of their advertising budget being spent on McCafe.